This 55 second commercial is definitely kick butt (with one in there too)! It took 15 hours to shoot with a full crew, several takes and lots of fun on the side. There was a time when water was sprayed on me to mimick sweat but beating up the bags already worked up a real sweat. This video embodies Lady Bold - being real with no inhibitions. If you want to punch or kick the bags because something's bothering you, let loose! If you want to scream, cry or jump with joy - just go for it! Express yourself, be free and be bold - just be YOU.